When Different Intentions Don’t Need Different Journeys
One thing I’ve noticed when designing products is that we sometimes create different user journeys simply because the user’s intention is slightly different. I recently came across this while designing a campaign management platform. The normal process was straightforward. A user creates their campaign, adds the necessary creatives and details, and submits it for review. An admin then reviews the …
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Don’t Create a Sequence Where There Isn’t One
Some design decisions look simple until you actually have to make them. I have found myself deciding how to structure a form with several sections. The obvious option was to break it into steps. Step 1. Step 2. Step 3. Step 4. It looked organised. It would give users a clear path through the form and make the experience feel …
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Designing around Technical Limitations
Design conversations usually start with the ideal solution. A smooth workflow. A simple interface. Everything connected and reacting instantly. Real product work is rarely that clean. While working on an enterprise tool, I ran into a situation where a missing API forced me to rethink a small but important part of the interface. When the original interaction depended on something …
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Balancing Security and UX
Quick background behind this post. I had recently signed up to this app and frequently made use of it for international transactions. The transfer process was quite seamless and delivery time was quite impressive! But the process of getting into the app appeared to be a hurdle. On the one hand, I understand why the app implemented this security measure. …
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