• Kene Eyisi
• March 9, 2026
• Data Insights
• 0 Comments

While designing an enterprise tool, I added a small section for documentation. A standard user guide area. Most enterprise products include this kind because they expect users to eventually need instructions. During a product demo, I pointed it out. The response was immediate. “Oh… we didn’t know that was there.” At first, it sounded like a problem. Documentation that nobody …

• admin
• January 13, 2026
• Data Insights
• 0 Comments

I used to treat usability testing like a checkpoint. Do the designs, run a few sessions, confirm things look fine, and move on. Then I started sitting in on more sessions and realised there was more to it. Usability testing is usually the first moment where reality shows up. Watching always beats asking When you ask people questions, they try …

• Kene Eyisi
• April 19, 2023
• Data Insights
• 0 Comments

In the world of business, there’s no denying that data is king. From analyzing user behavior to predicting market trends, data can help companies make better decisions and stay ahead of the competition. Typically, a high number of uninstalls is perceived negatively. This is because if users are uninstalling your application, it implies that they are not utilizing it, and …

• Kene Eyisi
• March 28, 2023
• Data Insights
• 0 Comments

As a product designer, user research is essential to creating products that meet both user and business needs. But what does it actually take to conduct user research that gets results? In this blog post, I’ll share my top tips for conducting user research that will help you understand your users’ needs, identify problems, and come up with solutions that …